Having a web presence is most essential even if you are a work at home mum or desire to start a small business. However, merely having a fancy website with some cool graphics and content doesn’t translate into business. People need to be able to find you, which of course, calls for a well optimised website. There are plenty of design companies online that offer numerous services to help you get noticed online.
One important thing to understand in web design is that average web users do not exist. The key is to meet the needs of a majority of users with adequate planning, designing, testing, and redesigning. You need to test the usability of your site so that you can make improvements and continue the cycle. Internet users are generally of two types, those who browse just to kill time and those who search for specific information. The second type usually head right for the search bar on any website that they visit and expect the site’s engine to help them find the information they want in the least amount of time.
Your website needs to look clean and simple without any clutter of text and graphics. People are more interested in being able to navigate through a website easily and read content in short paragraphs. So make sure your layout is simple. A great looking site isn’t the key to success. It needs to be user-friendly with clear instructions so that visitors can find the information they need easily. Content must be to the point and easy to understand. Hiring professional writers to develop content is advisable if you don’t have the time or resources to do so. The content needs to be based on keywords so that your website is optimised for search engines. SEO experts can help you achieve that goal. There are many tools available to ensure that your site earns a better ranking with search engines.
Another important aspect of web design is to understand the needs of your users. Surveys and market research can be of valuable help and ought to be completed before you begin to develop or code your website. Get as much information as possible on user demographic profiles including age group, gender, the products and services they are interested in, their location, user habits, likes and dislikes, and more. You can find out what features they prefer. The objective is to design a site according to user preferences. Many of these tasks are best accomplished by design companies online, so if you don’t have the resources, it is time to search for one.